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How to find the right packaging for your product

  • 2023-06-29 16:19:31

How to find the right packaging for your product

The role of the box is much more than protecting the product.It can introduce the brand, promote the best features of the product, and provide a memorable consumer experience.It's an important marketing tool in its own right.Depending on your target audience, custom packaging box can be a simple, minimalistic cardboard box or something vibrant with design and printing.

When choosing the best packaging for your product,you need consider these:

A:Package size

The best packaging doesn't just look good; It also fits the product perfectly. Thinking about the package size helps to visualize the arrangement of the product in the box. If your product is large or unusual in shape, you may need acustom packaging solution rather than relying on wholesale or prefabricated options.

B:Weight

If your product is heavy, it is critical to choose a strong material, such ascorrugated boxes.

C:Materials

Some products, especially those made of glass, ceramics or other fragile materials, undoubtedly require the addition of fillings or inserts to improve safety. If your product will be sold and shipped online, you need to rethink its packaging. A lot of extra space may be unnecessary because products can get thrown around or packaging can get bent.


box type and material for reference

Corrugated Cardboard Boxes

If your product is bulky, fragile, or takes a long time to transport, corrugated cardboard is a great choice. Corrugated paper ridges of corrugated cardboard are laminated onto the surface of flat cardboard for added shock absorption and durability. Corrugated boxes are often used to pack small appliances, glass containers and cosmetics.

Custom Folding Cartons

Custom folding paper box, usually made from ivory board, are an excellent canvas for custom color printed logos, brand messages, and other graphics, and are often used for products that are smaller in size, have shorter shipping times, are inexpensive, and the foldable design also saves storage space.

Rigid Boxes

Rigid cardboard boxes are the next level cardboard boxes. They are made of highly compressed cardboard that is four times thicker than standard cardboard. Hard boxes have a price tag that matches their rugged quality and are often used to pack more expensive products such as smartphones, personalized jewelry, luxury cosmetics or perfume.

Clear Plastic Box

Clear Plastic pacakging boxes are made of high quality transparent PET plastic, and logo printing can be added to make the boxes more personalized. The transparent material is perfect for showing the beautiful appearance of the product and is suitable for packaging the dessert macaron cookie cake

 

Before starting the design process, it is crucial to identify the ideal customer for your product so that your packaging can talk to them. Customer personas can help you decide everything from what catches the customer's attention on the shelf to the packaging materials they prefer. Is the product for men, women or children? Is your product for customers who are on a strict budget or have a lot of spare cash? Brands that target affluent customers will need to use materials that evoke luxury.Funsoon Packaging specializes in the process of packaging customization for more than 10 years. We offer free shipping and design support to all customers. You can also choose your own custom design, printing and packaging options.



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